Role: Creative Direction, Project Management, Design
Trump Re-Election Response
In the wake of Trump’s re-election, I led our team to create 18 different assets, across digital and print, ahead of his inauguration. On January 20th, we were prepped to broadcast on all platforms our bold and emphatic response: we are ready and we will fight back.
Within the first 100 Days of his presidency, our audiences needed to know what to do. Our tone shifted slightly to educational and informative and we armed our audiences with know your rights information and digital actions they should take in order to shore up their rights at the local level.
Working with our policy colleagues, we designed a Trump Agenda for print and a version for web that we distributed via social media channels, email, and digital ads.