Role: Creative Director, Event
Museum of Broken Windows
Our team created a pop-up museum experience on the impacts of policing in New York City featuring the work of artists and performers. In 2018, the original museum asked what toll Broken Windows policing had taken on Black and Brown New Yorkers, and invited visitors to reflect on why the outdated policing strategy belonged in a museum rather than on our streets.
Five years later with “29 Million Dreams,” the museum asked what toll the city’s over-reliance on policing has taken on our ability to deliver the real supports and solutions we need to have the thriving city we dream of.
We worked to build an interactive experience for visitors, hosting panels multiple times each day, all connecting to specific calls to actions. I was on the project management team for the first iteration and creative lead for the second. For the latter, I oversaw the design of the museum experience, including but not limited to wall decals/placement, signage, photobooth design, the artwork and artists featured, and supporting materials/swag all playing off the dollar bill visual language used to reiterate the 29M the NYPD costs New Yorkers each day. We also created a companion microsite that housed images of the artwork, creating a virtual museum experience as well.
VIDEO CONTENT