Conceptualized and designed an infographic for the NYCLU highlighting inequities in the NYPD’s Stop and Frisk campaign. The infographic became the most-shared Facebook post ever from the organization.
About
My name is Abby Allender and I’m a designer specializing in marketing for non-profit organizations in New York City. I use the latest open source web technologies to make my projects shine. I am available for consulting on the following topics:
- Brand identity - get measurable results from campaigns and fundraising initiatives
- Social media – use Twitter and Facebook to spread your message
- WordPress - the most popular and widely-deployed open source content management system
Portfolio
Report Card Interactive
My roles:
- Project Management
- Web Design
I designed this interactive report card for the Ovarian Cancer National Alliance, which chronicles the quality of care that women with ovarian cancer receive in every state.
OCNA 2011 Annual Report
My roles:
- Editing
- Print Design
- Project Management
For the last three years, I’ve designed all annual reports for the Ovarian Cancer National Alliance. The latest annual report can be seen above.
StopDrugShortages.org
My roles:
- Editing
- Project Management
- Web Design
In 2011 there was a widespread drug shortage in the U.S. I built this site to share the stories of cancer patients affected by the shortage.
U2thePowerofU.com
My roles:
- Editing
- Project Management
- Web Design
I redesigned client’s site and logo for a cleaner, more approachable look and feel. I achieved the client’s goal of articles, testimonials and services to be easily accessible from the homepage.
TealJournal.org
My roles:
- Editing
- Project Management
- Web Design
I lead the design of this site, which was a first of it’s kind for The Ovarian Cancer National Alliance. The website provides information related to the science, research, clinical work and advocacy that allows one an insight into the most relevant and current information available.
OvarianCancer.org
My roles:
- Editing
- Project Management
- Web Design
I revamped The Ovarian Cancer National Alliance’s website, migrating it from an outdated content management system to WordPress. I lead the design, created publishing standards, and dramatically increased website traffic and interaction.
Twitter: @abbyja
E-mail: abby.allender@gmail.com
Location: Brooklyn, NY