About

My name is Abby Allender and I’m a designer specializing in marketing for non-profit organizations in New York City. I use the latest open source web technologies to make my projects shine. I am available for consulting on the following topics:

  • Brand identity - get measurable results from campaigns and fundraising initiatives
  • Social media – use Twitter and Facebook to spread your message
  • WordPress - the most popular and widely-deployed open source content management system
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Portfolio

Stop and Frisk infographic

Stop and Frisk Graphic

My roles:

  • Editing
  • Print Design

Conceptualized and designed an infographic for the NYCLU highlighting inequities in the NYPD’s Stop and Frisk campaign. The infographic became the most-shared Facebook post ever from the organization.

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report-card

Report Card Interactive

My roles:

  • Project Management
  • Web Design

I designed this interactive report card for the Ovarian Cancer National Alliance, which chronicles the quality of care that women with ovarian cancer receive in every state.

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OCNA 2011 Annual Report

OCNA 2011 Annual Report

My roles:

  • Editing
  • Print Design
  • Project Management

For the last three years, I’ve designed all annual reports for the Ovarian Cancer National Alliance. The latest annual report can be seen above.

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stopdrugshortages

StopDrugShortages.org

My roles:

  • Editing
  • Project Management
  • Web Design

In 2011 there was a widespread drug shortage in the U.S. I built this site to share the stories of cancer patients affected by the shortage.

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u2thepowerofu

U2thePowerofU.com

My roles:

  • Editing
  • Project Management
  • Web Design

I redesigned client’s site and logo for a cleaner, more approachable look and feel. I achieved the client’s goal of articles, testimonials and services to be easily accessible from the homepage.

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tealjournal

TealJournal.org

My roles:

  • Editing
  • Project Management
  • Web Design

I lead the design of this site, which was a first of it’s kind for The Ovarian Cancer National Alliance. The website provides information related to the science, research, clinical work and advocacy that allows one an insight into the most relevant and current information available.

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ocna

OvarianCancer.org

My roles:

  • Editing
  • Project Management
  • Web Design

I revamped The Ovarian Cancer National Alliance’s website, migrating it from an outdated content management system to WordPress. I lead the design, created publishing standards, and dramatically increased website traffic and interaction.

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Services

Consulting

I provide consulting for WordPress, the social Web, and brand identity.

Design

I specialize in both print and Web design.